NOKIA Smartphones to exclusively use Zeiss Optics

07Jul 17

Following the Huawei/Leica Ingredient Brand cooperation, here comes the next co-branded initiative, in where the Zeiss-branded optics will act as an Ingredient Brand to fuel the NOKIA Smartphone business. Another to candidates to visit the European Ingredient Branding Summit in Nov.08/09th in Munich

BRAIND Website Online

HMD Global and Zeiss on Thursday announced that they had signed an agreement under which upcoming Nokia-branded smartphones will use Zeiss-branded optics exclusively. The companies said that they would co-develop imaging capabilities of future handsets.

Nokia’s future phones will use optics co-developed with a renowned designer of lenses. The two companies are talking about “advancing the quality of the total imaging experience”, involving optics, display quality, software, and services.


Tomas Vucurevic

Owner / Managing director

Tomas Vucurevic, one of the leading global experts for Ingredient Branding, is the founder and Managing Director of BRAIND®. For almost a decade Tomas has been the Global Brand Manager of one of the world’s most famous Ingredient Brand: the GORE-TEX® brand. In addition Tomas was responsible for the brand portfolio of W.L. Gore’s Fabrics Division including the Ingredient Brands WINDSTOPPER® and CROSSTECH®; the consumer brands GORE BIKE WEAR™ and GORE RUNNING WEAR™. During this time he was a founding member of  Gores Enterprise Brand Steering Committee.


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