NOKIA Smartphones to exclusively use Zeiss Optics

07Jul 17

Following the Huawei/Leica Ingredient Brand cooperation, here comes the next co-branded initiative, in where the Zeiss-branded optics will act as an Ingredient Brand to fuel the NOKIA Smartphone business. Another to candidates to visit the European Ingredient Branding Summit in Nov.08/09th in Munich

BRAIND Website Online

HMD Global and Zeiss on Thursday announced that they had signed an agreement under which upcoming Nokia-branded smartphones will use Zeiss-branded optics exclusively. The companies said that they would co-develop imaging capabilities of future handsets.

Nokia’s future phones will use optics co-developed with a renowned designer of lenses. The two companies are talking about “advancing the quality of the total imaging experience”, involving optics, display quality, software, and services.


Tomas Vucurevic

Owner / Managing Director

Tomas Vucurevic, one of the leading global experts for Ingredient Branding, is the Founder and Managing Director of BRAIND®. Since the foundation in 2011, BRAIND® has provided strategic consulting services to some of the most fascinating Ingredient Brands such as PrimaLoft®, ECONYL®, GORE-TEX®, ISKO Denim, Biosteel® High-Performance Fiber, WESTPORT Fuel Systems and  LENZING AG. Prior to that he has been for almost a decade the Global Brand Manager of one of the world’s most famous Ingredient Brands: GORE-TEX®. 

Tomas is a regularly Speaker at major Trade Shows and Events related to the importance of Ingredient Branding and is in regular exchange with all acedemic and scientific developments related to strategic Brand Partnerships through various Brand Models.


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