08Jun 17

BLOOM is the world’s first plant-based performance-driven foam formulated with algae biomass. Their Algae is a renewable feedstock, sourced from lakes and ponds at high risk of algal bloom, and reduces the dependence on petroleum, a non-renewable resource.

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Boom can be one of those next generation material companies build on the principles of Biofabrication halping consumer products to become more sustainable by using materials which are based on circular economy. 

The technology has been introduced in the the Vivobarefoot x Bloom running shoes, which are the first to be made entirely of algae-EVA foam. That is an alternative to the petroleum based foams used in almost every other running shoe on the market.




Tomas Vucurevic

Owner / Managing Director

Tomas Vucurevic, one of the leading global experts for Ingredient Branding, is the Founder and Managing Director of BRAIND®. Since the foundation in 2011, BRAIND® has provided strategic consulting services to some of the most fascinating Ingredient Brands such as PrimaLoft®, ECONYL®, GORE-TEX®, ISKO Denim, Biosteel® High-Performance Fiber, WESTPORT Fuel Systems and  LENZING AG. Prior to that he has been for almost a decade the Global Brand Manager of one of the world’s most famous Ingredient Brands: GORE-TEX®. 

Tomas is a regularly Speaker at major Trade Shows and Events related to the importance of Ingredient Branding and is in regular exchange with all acedemic and scientific developments related to strategic Brand Partnerships through various Brand Models.


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