ARE YOU READY FOR THE NEXT GENERATION INGREDIENT BRANDING?

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BRAIND® works for European and global clients exclusively in the field of strategic management and brand consulting for Ingredient Brands. We help clients to create, implement, manage or transform Ingredient Brands. We help clients to lift their Ingredient Brand to the level of a NEXT GENERATION INGREDIENT BRAND

We respect our clients and 100% confidentiality is our highest commitment to them. Our work for clients is very strategic and results are often not yet introduced to the market place. That’s why we do not communicate a client list On request we can show you reference projects authorized by our clients. 

If you are interested in engaging BRAIND® as a strategic partner for your Ingredient Branding process, we will share with you our experiences and procedures in detail. 

 

Ingredient Branding is a highly complex business model and brand concept. It has multiple dimensions that need to be managed simultaneously, internally and externally, and synchronized throughout the downstream value chain in the right manner and with the right timing.

If you feel that BRAIND® could be a trustful partner to discuss your Ingredient Brand strategies, plans and ideas, we would be very happy to become your partner of choice. The first step after contacting us is always a detailed personal conversation between you and the BRAIND® Managing Director Mr. Tomas Vucurevic. In this conversation we bring in all our know-how and personal experiences in creating, managing and trasnforming Ingredient Brands. Together we will evaluate the possible scenarios of a potential cooperation and define the cornerstones of a joint project. 

So please contact us and share with us your individual Ingredient Branding project.

 

BRAIND SLOVENIA 

Tomas Vucurevic
Leskoskova 6
SI-1000 Ljubljana
Slovenia
Map & direction

E-mail: info@braind.co
Website: www.braind.co
Telephone: +386 (0)59 94 47 92
Mobile: +386 (0)51 68 33 33
Skype: tvucureno

BRAIND AUSTRALIA

Yasmina Verwohlt
55 Francis Street
Manly, NSW 2095
Sydney, Australia
 

E-mail: yasmina@braind.co
Website: www.braind.co
Telephone: +61 481 092109

BRAIND d.o.o.

Skrjancevo 99
SI-1235 Radomlje
Slovenia

International VAT number:   SI 28632036

Company ID number:          6063756000

BRAIND® is a registered trademark, © 2013-2015

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OUR TEAM

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Tomas Vucurevic

Owner / Managing Director
 

Tomas Vucurevic is one of the leading global experts for Ingredient Branding, Founder and Managing Director of BRAIND®. For almost a decade Tomas has been in charge for the global Brand Management of one of the world’s most famous Ingredient Brand: GORE-TEX®. In addition Tomas was responsible for all other brands of W.L. Gore’s Fabrics Division in that time such as the Ingredient Brands WINDSTOPPER® and CROSSTECH®; the consumer brands GORE BIKE WEAR™ and GORE RUNNING WEAR™. During his time at W.L. Gore & Associates he was  as well founding member of the corporate Enterprise Brand Steering Committee.

Tomas has published many articles about Ingredient Branding and has been a guest speaker on this topic at international conferences and leadership meetings of large corporations. He was a lecturer for Ingredient Branding at the ZFU International Business School in Switzerland where he has been rewarded with the Teaching Award in Gold. He holds a master degree in Economics, specialized in Marketing and Tourism Management and has worked throughout his 20 year Industry career in leadership roles for global brands such as Motorola, Swatch and Gore-TEX®. In recent years he gained additional competencies in the Private Equity business driving international business development strategies for various companies in B2B industries.

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Yasmina Verwohlt

Senior Consultant
 

Yasmina's experience covers all aspects of brand development and communications, ranging from market & stakeholder research, brand and communication audits, values and positioning workshops, and brand identity development, through to helping the client establishing global staff brand training, brand management and culture change programmes.

Her career spans 15 years in leading Australian, German and South African agencies where she has worked for brands such as Lufthansa, W.L. Gore, Roche Diagnostics, Bosch, Gaggenau, and Visa.

Yasmina brings an intelligent, strategic approach to branding, combining brand planning skills with fresh creative vision. Her powerful and focused philosophy has helped create innovative identities and cross-medial communication programmes that not only achieved cut-through awareness, but have achieved outstanding bottom-line results.

Yasmina graduated from University of Arts in Berlin (UDK) with a Master Degree in Design. She is Certified Online Marketing Manager and Certified Social Media Manager from BTA Berlin.

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Lukas Ebster

Project Manager
 

Lukas Ebster is an active member of BRAIND® being part of the Brand Analysis and Project Management team. A Bachelor in Business Administration has allowed him to fully unfold his talents, which he is able to utilize when it comes to interdisciplinary projects and tasks. Following his Bachelor, Lukas was able to gather additional experience through his Master studies, which entailed economics, European Union law, as well as political sciences. Furthermore, Lukas was able to gain practical knowledge and experience in the past years through his work in the IT-industry as well as in the Health service sector.

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Fluid Agency Network

 

BRAIND® operates as a fluid agency network, depending on the scope of the project. The core processes of an Ingredient Brand Strategy are always developed personally by the company owner and our Senior Consultants. 

Our experiences over the past 20 years dealing with agencies and consultants as clients brought us to the belief that traditional agencies or consultants often don’t oversee the complexity of Ingredient Branding projects. BRAIND® has a strong network of experts from all areas of Brand Management, Strategic Marketing, Sales, Marketing Communications, Product Management, Innovation, Consumer Insights, Social & Digital Media, Sustainability, Employer Branding and other adjacent areas.

Depending on the scope of your project, BRAIND® pulls together an extended team which works very closely with your inside team on your specific Ingredient Branding need. We train and coach the teams of our clients to become real Ingredient Brand experts and the cooperation with our clients often lasts over several years.

 

 

 

 

 

 

 

PRESENTATIONS

  • 2016: DEUTSCHLANDFORUM, Slovenian-German Chamber of Commerce, Ljubljana 20.05.2015  Round Table discussion market entry Germany, opportunities and challenges
  • 2015: EUROPEAN OUTDOOR SUMMIT, Sheffield, UK, 14.10.2015: Introduction and Panel Member for the discussion: "Where will future innovation for the Outdoor Industry come from?"
  • 2015: 3.RD EXPORT FORUM, Finance, Slovenian Leading Financial Paper, 24.09.2015: Presentation "How to strategically grow in international markets - biggest challenges for Slovenian Export companies" 
  • 2015: 1.ST. CHINA OUTDOOR SUMMIT at the 10th Asia Outdoor Show, Nanjing, China, 24.07.2015 Presentation and Workshop: "The importance of Ingredient Brands for the growth of the Outdoor Industry"
  • 2015: DEUTSCHLANDFORUM , Slovenian-German Chamber of Commerce, Ljubljana 23.04.2015  "How to plan strategic growth"-Presentation & Workshop
  • 2014: ISPO TEXTRENDS FORUM Next Generation Ingredient Branding, Munich 26-28.01.2014, Halle C2
  • 2010: SOF SLOVENIAN ADVERTISING FORUM, next generation Brand Management
  • 2010-2000: ZFU BUSINESS SCHOOL, Thalwil, Switzerland: Member of the Associate Faculty, Teaching Award in Gold
  • 2009: TRENDFORUM MUNICH, Lead User Workshop
  • 2009: KALEIDOS UNIVERSITY OF APPLIED SCIENCES Hochschulforum, Ingredient Branding in theory and practice
  • 2009: AMOENA Global Leadership Meeting, Success pattern Ingredient Branding
  • 2008: SWAROVSKI CHRISTALLIZED Global Marketing Conference, success pattern Ingredient Branding
  • 2008: MARKENMACHER, Vortragsreihe deutscher Fachverlag, Ingredient Branding
  • 2006: GERMAN BRAND ASSOCIATION, B2B Brand Conference
  • 2006: PULS UNTERNEHMERTAG, competitive advantage through brand innovation
  • 2005: UNIVERSITY INNSBRUCK; Alumni Conference, success pattern Ingredient Branding

PUBLICATIONS

  • Aufbruch. Ingredient Branding schafft Werte von Roland Mattmüller, Bernd M. Michael und Ralph Tunder Oldenbourg Wissenschaftsverlag 
  • Jahrbuch Markentechnik 2006/2007, Edition Markentechnik, Prof. Dr. Alexander Deichsel / Henning Meyer (Hrsg.), Deutscher Fachverlag
  • Various interviews, quotes and references in: Der Spiegel, Handelsblatt, Wirtschaftswoche, Absatzwirtschaft, Werben & Verkaufen, Akquisa and other publications
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The BRAIND® INgredient Brand timeline

is the first comprehensive listing of Ingredient Brands. It covers more than 120 years from 1888 until 2012. In that sense the timeline represents an online free-content encyclopedia that owners or stake-holders of Ingredient Brands can edit and contribute to. It represents an effort to display the breadth and variety of Ingredient Brands over time. It should help to bring knowledge to everyone who seeks information about Ingredient Branding. The listing of brands on the BRAIND® Ingredient Brand timeline does not relate in any way to a commercial interest or business relation with BRAIND® Ltd.

Indanthrone blue is an organic dye made from 2-aminoanthraquinone treated with potassium hydroxide in the presence of a potassium salt. It is a pigment that can be used in the following mediums: acrylic, alkalyd, casein, encaustic, fresco, gouache, linseed oil, tempera, pastel, and watercolor painting. It is used to dye unmordanted cotton and as a pigment in quality paints and enamels. Indanthrene Blue RS was patented in 1901 by Rene Bohn as the first anthraquinone vat dye, one of the dyes with very good fastness to light and washing.
Indanthrone blue is an organic dye made from 2-aminoanthraquinone treated with potassium hydroxide in the presence of a potassium salt. It is a pigment that can be used in the following mediums: acrylic, alkalyd, casein, encaustic, fresco, gouache, linseed oil, tempera, pastel, and watercolor painting. It is used to dye unmordanted cotton and as a pigment in quality paints and enamels. Indanthrene Blue RS was patented in 1901 by Rene Bohn as the first anthraquinone vat dye, one of the dyes with very good fastness to light and washing.
French scientist and industrialist Hilaire de Chardonnet (1838–1924)— who invented the first artificial textile fiber, artificial silk—created viscose. British scientists Charles Frederick Cross and Edward John Bevan took out a British patent in May, 1892. In 1893 they formed the Viscose Syndicate to grant licences, and in 1896 formed the British Viscoid Co. Ltd. to exploit the process. Today Lenzing Viscose® is a registered trademark of the Lenzing AG, Austria.
1892 French scientist and industrialist Hilaire de Chardonnet (1838–1924)— who invented the first artificial textile fiber, artificial silk—created viscose. British scientists Charles Frederick Cross and Edward John Bevan took out a British patent in May, 1892. In 1893 they formed the Viscose Syndicate to grant licences, and in 1896 formed the British Viscoid Co. Ltd. to exploit the process. Today Lenzing Viscose® is a registered trademark of the Lenzing AG, Austria.
Scotchlite is a retroreflective material made by 3M. Its primary use is in nighttime high-visibility applications, such as reflective tape for cyclists, safety vests for road workers, or the front of many traffic signs. Scotchlite was invented in 1936
1936 Scotchlite is a retroreflective material made by 3M. Its primary use is in nighttime high-visibility applications, such as reflective tape for cyclists, safety vests for road workers, or the front of many traffic signs. Scotchlite was invented in 1936
Vibram S.p.A. is an Italian company that both manufactures and licenses the production of Vibram-branded rubber outsoles for footwear. The company is named after its founder, Vitale Bramani. He i is credited with inventing the first rubber lug soles for shoes. These soles were first used on mountaineering boots, replacing leather soles fitted with hobnails or steel cleats, commonly used up until then.Today, Vibram soles are used by more than 1,000 footwear manufacturers in their footwear products.
1937 Vibram S.p.A. is an Italian company that both manufactures and licenses the production of Vibram-branded rubber outsoles for footwear. The company is named after its founder, Vitale Bramani. He i is credited with inventing the first rubber lug soles for shoes. These soles were first used on mountaineering boots, replacing leather soles fitted with hobnails or steel cleats, commonly used up until then.Today, Vibram soles are used by more than 1,000 footwear manufacturers in their footwear products.
The story of the Teflon® brand began on April 6, 1938, at the DuPont Jackson Laboratory. A DuPont chemist, Dr. Roy J. Plunkett, was working with gases related to the company’s refrigerant products, when he discovered that a frozen, compressed sample of tetrafluoroethylene had polymerized spontaneously into a white, waxy solid to form polytetrafluoroethylene (PTFE).  This was the world’s first fluoropolymer, which possessed not only outstanding chemical and heat resistance, but also the world’s most slippery surface qualities. PTFE was registered under the Teflon® brand trademark in 1944 by DuPont.
1938 The story of the Teflon® brand began on April 6, 1938, at the DuPont Jackson Laboratory. A DuPont chemist, Dr. Roy J. Plunkett, was working with gases related to the company’s refrigerant products, when he discovered that a frozen, compressed sample of tetrafluoroethylene had polymerized spontaneously into a white, waxy solid to form polytetrafluoroethylene (PTFE). This was the world’s first fluoropolymer, which possessed not only outstanding chemical and heat resistance, but also the world’s most slippery surface qualities. PTFE was registered under the Teflon® brand trademark in 1944 by DuPont.
Shimano Bicycle Co.,Ltd. Is established. Begins production of the completed bicycle.Shimano product sales constitute 50% of the global bicycle component market. Its products include drivetrain, brake, wheel and pedal components for road, mountain, and hybrid bikes.
1946 Shimano Bicycle Co.,Ltd. Is established. Begins production of the completed bicycle.Shimano product sales constitute 50% of the global bicycle component market. Its products include drivetrain, brake, wheel and pedal components for road, mountain, and hybrid bikes.
Introduction of the Trevira brand for polyester products of Hoechst AG. The Trevira brand started life as a linguistic error and already in 1932. Trevira had made its entry into the trademark register. This was at the hands of Adolf Kämpf, director of an artificial silk factory in Bobingen, near Augsburg. Kämpf wanted to take the trademark from the Latin name of the city of Augsburg, but actually this was not Augusta Treverorum, as he thought, (which is Trier), but Augusta Vindelicorum. While the mistake was cleared up, the trademark stuck – its use changing with the times.
1956 Introduction of the Trevira brand for polyester products of Hoechst AG. The Trevira brand started life as a linguistic error and already in 1932. Trevira had made its entry into the trademark register. This was at the hands of Adolf Kämpf, director of an artificial silk factory in Bobingen, near Augsburg. Kämpf wanted to take the trademark from the Latin name of the city of Augsburg, but actually this was not Augusta Treverorum, as he thought, (which is Trier), but Augusta Vindelicorum. While the mistake was cleared up, the trademark stuck – its use changing with the times.
What do medical devices, automotive headlamps, sporting equipment, electronics, DVDs, eyewear, architectural glazing and LED lighting have in common? They’re among the diverse applications that rely on Makrolon® polycarbonate produced by Covestro, a high-performance thermoplastic that affects many lives on a daily basis.
1958 What do medical devices, automotive headlamps, sporting equipment, electronics, DVDs, eyewear, architectural glazing and LED lighting have in common? They’re among the diverse applications that rely on Makrolon® polycarbonate produced by Covestro, a high-performance thermoplastic that affects many lives on a daily basis.
CERAN® becomes a registered trademark of SCHOTT AG, Germany. From that year on, CERAN® is marked as the original glass-ceramic cooktop panel. The original can clearly be identified by the SCHOTT CERAN® logo on each cooktop panel. Today more than 80 Mio. Households world-wide are cooking with CERAN®. In 2010 SCHOTT CERAN® wins the German Innovation Award among other for the successful Ingredient Branding Strategy with its customers
1962 CERAN® becomes a registered trademark of SCHOTT AG, Germany. From that year on, CERAN® is marked as the original glass-ceramic cooktop panel. The original can clearly be identified by the SCHOTT CERAN® logo on each cooktop panel. Today more than 80 Mio. Households world-wide are cooking with CERAN®. In 2010 SCHOTT CERAN® wins the German Innovation Award among other for the successful Ingredient Branding Strategy with its customers
The success story of the present RECARO company began in 1906 in Stuttgart, as the 32-year old master saddler Wilhelm Reutter founded the company “Reutter, Wilhelm, Saddler. The foundation for the present company was laid in 1963, as RECARO was formed as a play on words – Reutter and CAROsserien (coaches). The first RECARO sport seat was introduced in 1965, and in motor racing, the company quickly became a recognized brand name. RECARO redefined sitting in the automobile and is expanding its business into airplane, stadium and maritime seats and introduced in 2010 its first home furniture line
1963 The success story of the present RECARO company began in 1906 in Stuttgart, as the 32-year old master saddler Wilhelm Reutter founded the company “Reutter, Wilhelm, Saddler. The foundation for the present company was laid in 1963, as RECARO was formed as a play on words – Reutter and CAROsserien (coaches). The first RECARO sport seat was introduced in 1965, and in motor racing, the company quickly became a recognized brand name. RECARO redefined sitting in the automobile and is expanding its business into airplane, stadium and maritime seats and introduced in 2010 its first home furniture line
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then professor of electrical engineering at the Massachusetts Institute of Technology. He observed that loudspeakers don't deliver natural sound and extensive research into the science of sound leads to the formation of the Bose Corporation. The quest for better sound was on
1964 Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then professor of electrical engineering at the Massachusetts Institute of Technology. He observed that loudspeakers don't deliver natural sound and extensive research into the science of sound leads to the formation of the Bose Corporation. The quest for better sound was on
Since the 1960s, Dolby Laboratories has been a leader in audio innovation. Beginning with Dolby® noise reduction, a form of audio compression and expansion that reduces background hiss in tape recording, Dolby Laboratories has developed many groundbreaking technologies, advancing the science of audio reproduction.
1965 Since the 1960s, Dolby Laboratories has been a leader in audio innovation. Beginning with Dolby® noise reduction, a form of audio compression and expansion that reduces background hiss in tape recording, Dolby Laboratories has developed many groundbreaking technologies, advancing the science of audio reproduction.
Nomex is a registered trademark for flame-resistant meta-aramid material developed in the early 1960s by DuPont and first marketed in 1967. Nomex® is an inherently flame-resistant, high-temperature fiber that will not melt, drip or support combustion in air.  It also delivers outstanding resistance to a broad range of chemicals and is offered in paper, felt, fabric and fiber forms.
1967 Nomex is a registered trademark for flame-resistant meta-aramid material developed in the early 1960s by DuPont and first marketed in 1967. Nomex® is an inherently flame-resistant, high-temperature fiber that will not melt, drip or support combustion in air. It also delivers outstanding resistance to a broad range of chemicals and is offered in paper, felt, fabric and fiber forms.
Corian is the brand name for a solid surface material created by DuPont. It is composed of acrylic polymer and alumina trihydrate. Corian can be thermoformed by heating it to 300°F (150°C), allowing unique shapes to be created. Its primary use is in kitchen countertops, bathroom vanity tops, and wall cladding in showers. Due to its non-porous quality, Corian is approved for use in specialized environments, such as laboratories and hospitals. Corian's versatility allows it to be joined, shaped, and finished into a wide variety of products. It comes in more than 100 colors and patterns.
1967 Corian is the brand name for a solid surface material created by DuPont. It is composed of acrylic polymer and alumina trihydrate. Corian can be thermoformed by heating it to 300°F (150°C), allowing unique shapes to be created. Its primary use is in kitchen countertops, bathroom vanity tops, and wall cladding in showers. Due to its non-porous quality, Corian is approved for use in specialized environments, such as laboratories and hospitals. Corian's versatility allows it to be joined, shaped, and finished into a wide variety of products. It comes in more than 100 colors and patterns.
Kevlar is the registered trademark for a para-aramid synthetic fiber. Developed at DuPont in 1965, this high strength material was first commercially used in the early 1970s as a replacement for steel in racing tires. Currently, Kevlar has many applications, ranging from bicycle tires and racing sails to body armor because of its high tensile strength-to-weight ratio. When used as a woven material, it is suitable for mooring lines and other underwater applications
1973 Kevlar is the registered trademark for a para-aramid synthetic fiber. Developed at DuPont in 1965, this high strength material was first commercially used in the early 1970s as a replacement for steel in racing tires. Currently, Kevlar has many applications, ranging from bicycle tires and racing sails to body armor because of its high tensile strength-to-weight ratio. When used as a woven material, it is suitable for mooring lines and other underwater applications
Alcantara is a brand name given to a composite material used to cover surfaces and forms in a variety of applications. The material was developed in the early 1970s by Toray Industries, as a variation of their other product Ultrasuede. Around 1972, a joint venture between the Italian chemical company ENI and Toray formed Alcantara SpA in order to manufacture and distribute the material
1974 Alcantara is a brand name given to a composite material used to cover surfaces and forms in a variety of applications. The material was developed in the early 1970s by Toray Industries, as a variation of their other product Ultrasuede. Around 1972, a joint venture between the Italian chemical company ENI and Toray formed Alcantara SpA in order to manufacture and distribute the material
In 1969 Bob Gore discovers GORE-TEX® expanded PTFE (ePTFE). In 1972 the first GORE-TEX® fiber is manufactured and in 1976 Gore receives its first commercial order for GORE-TEX® fabric — the first breathable, waterproof, and windproof fabric. Today, W.L. Gore & Associates, Inc. produces an array of different fabrics that have revolutionized the market for  protective outerwear
1976 In 1969 Bob Gore discovers GORE-TEX® expanded PTFE (ePTFE). In 1972 the first GORE-TEX® fiber is manufactured and in 1976 Gore receives its first commercial order for GORE-TEX® fabric — the first breathable, waterproof, and windproof fabric. Today, W.L. Gore & Associates, Inc. produces an array of different fabrics that have revolutionized the market for protective outerwear
Since its introduction in 1981 consumers have consumed more than 5,000 products containing NutraSweet® brand sweetener. As the world's premier sugar substitute, NutraSweet offers great taste and virtually no calories. With regulatory approvals in more than 100 countries on six continents, NutraSweet is the most widely recognized and tested sweetening ingredient in the world
1985 Since its introduction in 1981 consumers have consumed more than 5,000 products containing NutraSweet® brand sweetener. As the world's premier sugar substitute, NutraSweet offers great taste and virtually no calories. With regulatory approvals in more than 100 countries on six continents, NutraSweet is the most widely recognized and tested sweetening ingredient in the world
PrimaLoft is a patented synthetic microfiber thermal insulation material  that was originally developed for the United States Army in the 1980s. PrimaLoft is a registered trademark of PrimaLoft Inc.  PrimaLoft is used as a synthetic insulation in the outdoor market in outerwear, gloves, sleeping bags, and footwear. It is also used as a down alternative in the home furnishings market in pillows, comforters, and mattress toppers
1986 PrimaLoft is a patented synthetic microfiber thermal insulation material that was originally developed for the United States Army in the 1980s. PrimaLoft is a registered trademark of PrimaLoft Inc. PrimaLoft is used as a synthetic insulation in the outdoor market in outerwear, gloves, sleeping bags, and footwear. It is also used as a down alternative in the home furnishings market in pillows, comforters, and mattress toppers
Coolmax is a trademark and a brand name for a series of moisture-wicking technical fabrics developed in 1986 by DuPont Textiles and Interiors (now Invista). The fabrics employ specially-engineered polyester fibres to improve breathability compared to natural fibres like cotton.
1986 Coolmax is a trademark and a brand name for a series of moisture-wicking technical fabrics developed in 1986 by DuPont Textiles and Interiors (now Invista). The fabrics employ specially-engineered polyester fibres to improve breathability compared to natural fibres like cotton.
Linux is a Unix-like computer operating system assembled under the model of free and open source software development and distribution. The defining component of Linux is the Linux kernel, an operating system kernel first released October 5, 1991 by Linus Torvalds
1991 Linux is a Unix-like computer operating system assembled under the model of free and open source software development and distribution. The defining component of Linux is the Linux kernel, an operating system kernel first released October 5, 1991 by Linus Torvalds
Intel has become one of the world's most recognizable computer brandsand probably the worlds's Nr.1 Ingredient Brand following its long-running Intel Inside campaign. The campaign, which started in 1991, was created by Intel marketing manager Dennis Carter. The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world. The initial branding agency for the Intel Inside campaign and the Intel swirl logo was DahlinSmithWhite Advertising of Salt Lake City under the direction of Intel president and CEO Andy Grove.
1991 Intel has become one of the world's most recognizable computer brandsand probably the worlds's Nr.1 Ingredient Brand following its long-running Intel Inside campaign. The campaign, which started in 1991, was created by Intel marketing manager Dennis Carter. The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world. The initial branding agency for the Intel Inside campaign and the Intel swirl logo was DahlinSmithWhite Advertising of Salt Lake City under the direction of Intel president and CEO Andy Grove.
A pioneer in its field, Akrapovič is widely recognised as a highly innovative materials technology company. The brand is synonymous with the highest level of design, performance enhancement and the creation of an unmistakable deeply resonant exhaust sound.
1991 A pioneer in its field, Akrapovič is widely recognised as a highly innovative materials technology company. The brand is synonymous with the highest level of design, performance enhancement and the creation of an unmistakable deeply resonant exhaust sound.
The Oeko-Tex® label indicates to interested end users the additional benefits of tested safety for skin-friendly clothing and other textiles. In this way, the test label provides an important decision-making tool when purchasing textiles
1992 The Oeko-Tex® label indicates to interested end users the additional benefits of tested safety for skin-friendly clothing and other textiles. In this way, the test label provides an important decision-making tool when purchasing textiles
Tencel is a natural, man-made fiber. It is the trade name for the generic fiber Lyocell owned by the Lenzing AG, the global market leader for man-made cellulose fibers.
1992 Tencel is a natural, man-made fiber. It is the trade name for the generic fiber Lyocell owned by the Lenzing AG, the global market leader for man-made cellulose fibers.
Portable Document Format (PDF) is an open standard for document exchange. This file format, created by Adobe Systems in 1993, is used for representing documents in a manner independent of application software, hardware, and operating systems.
1993 Portable Document Format (PDF) is an open standard for document exchange. This file format, created by Adobe Systems in 1993, is used for representing documents in a manner independent of application software, hardware, and operating systems.
Bluetooth is a proprietary open wireless technology standard for exchanging data over short distances from fixed and mobile devices, creating personal area networks (PANs) with high levels of security. Bluetooth is managed by the Bluetooth Special Interest Group, which has more than 15,000 member companies in the areas of telecommunication, computing, networking, and consumer electronics. The word
1994 Bluetooth is a proprietary open wireless technology standard for exchanging data over short distances from fixed and mobile devices, creating personal area networks (PANs) with high levels of security. Bluetooth is managed by the Bluetooth Special Interest Group, which has more than 15,000 member companies in the areas of telecommunication, computing, networking, and consumer electronics. The word "Bluetooth" is an anglicised version of the Scandinavian Blåtand/Blåtann, the epithet of the tenth-century king Harald I of Denmark who united dissonant Danish tribes into a single kingdom. The implication is that Bluetooth does the same with communications protocols, uniting them into one universal standard
MP3 is a patented digital audio encoding format using a form of lossy data compression. It is a common audio format for consumer audio storage, as well as a de facto standard of digital audio compression for the transfer and playback of music on digital audio players
1995 MP3 is a patented digital audio encoding format using a form of lossy data compression. It is a common audio format for consumer audio storage, as well as a de facto standard of digital audio compression for the transfer and playback of music on digital audio players
Java is a programming language originally developed at Sun Microsystems and released in 1995 as a core component of Sun Microsystems' Java platform. As of May 2007 Sun relicensed most of its Java technologies under the GNU General Public License
1995 Java is a programming language originally developed at Sun Microsystems and released in 1995 as a core component of Sun Microsystems' Java platform. As of May 2007 Sun relicensed most of its Java technologies under the GNU General Public License
Microban is a global leader in built-in antimicrobial product protection, engineering durable antimicrobial solutions for consumer, industrial and medical products. Microban uses a broad range of antimicrobial technologies that can be engineered into a breadth of materials including: polymers, textiles, coatings, paper and adhesives. The Microban brand provides important consumer reassurance and is a trustmark that stands for safe, durable and effective antimicrobial protection.
1996 Microban is a global leader in built-in antimicrobial product protection, engineering durable antimicrobial solutions for consumer, industrial and medical products. Microban uses a broad range of antimicrobial technologies that can be engineered into a breadth of materials including: polymers, textiles, coatings, paper and adhesives. The Microban brand provides important consumer reassurance and is a trustmark that stands for safe, durable and effective antimicrobial protection.
Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast. More recently, it has been positioned as a tool for
1997 Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast. More recently, it has been positioned as a tool for "Rich Internet Applications" ("RIAs")
TWINTEC AG is a leading supplier of environmentally friendly products and technologies for reducing exhaust emissions. TWINTEC also offers a retrofit system for running passenger cars on cost-effective liquefied petroleum gas (LPG)
1998 TWINTEC AG is a leading supplier of environmentally friendly products and technologies for reducing exhaust emissions. TWINTEC also offers a retrofit system for running passenger cars on cost-effective liquefied petroleum gas (LPG)
Wi-Fi is a popular technology that allows an electronic device to exchange data wirelessly (using radio waves) over a computer network, including high-speed Internet connections.In 1999, the Wi-Fi Alliance was formed as a trade association to hold the Wi-Fi trademark under which most products are sold. The term Wi-Fi was coined by the brand-consulting firm called Interbrand which also created the Wi-Fi logo.
1999 Wi-Fi is a popular technology that allows an electronic device to exchange data wirelessly (using radio waves) over a computer network, including high-speed Internet connections.In 1999, the Wi-Fi Alliance was formed as a trade association to hold the Wi-Fi trademark under which most products are sold. The term Wi-Fi was coined by the brand-consulting firm called Interbrand which also created the Wi-Fi logo.
The bluesign® standard offers an independent approval system for the textile industry, taking into account the whole production process, minimizing the impact on the environment and safeguarding human health
2000 The bluesign® standard offers an independent approval system for the textile industry, taking into account the whole production process, minimizing the impact on the environment and safeguarding human health
DivX, Inc. was the corporation behind the MPEG-4 Part 2-based codec, DivX. The company's codec has been downloaded over 240 million times since January 2003
2001 DivX, Inc. was the corporation behind the MPEG-4 Part 2-based codec, DivX. The company's codec has been downloaded over 240 million times since January 2003
PayPal is a global e-commerce business allowing payments and money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders.
2001 PayPal is a global e-commerce business allowing payments and money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders.
Android is a Linux-based operating system for mobile devices such as smartphones and tablet computers. It is developed by the Open Handset Alliance led by Google
2007 Android is a Linux-based operating system for mobile devices such as smartphones and tablet computers. It is developed by the Open Handset Alliance led by Google
Gorilla Glass, manufactured by Corning, is an alkali-aluminosilicate sheet glass engineered specifically to be thin, light and damage-resistant. Its primary application is portable electronic devices with screens, such as mobile phones, portable media players, and laptop displays.Gorilla Glass's most useful qualities are its strength, scratch resistance and thinness. As of 2010 it was used in about 20 percent of the world's approximately 200 million mobile handsets
2007 Gorilla Glass, manufactured by Corning, is an alkali-aluminosilicate sheet glass engineered specifically to be thin, light and damage-resistant. Its primary application is portable electronic devices with screens, such as mobile phones, portable media players, and laptop displays.Gorilla Glass's most useful qualities are its strength, scratch resistance and thinness. As of 2010 it was used in about 20 percent of the world's approximately 200 million mobile handsets
SWAROVSKI ELEMENTS is the premium brand for finest crystal elements manufactured by Swarovski. Our business partners benefit from superior product quality and first-class services such as trend consultancy and application support.Selected partners are granted the right to communicate our ingredient brand MADE WITH SWAROVSKI ELEMENTS within their collections.
2010 SWAROVSKI ELEMENTS is the premium brand for finest crystal elements manufactured by Swarovski. Our business partners benefit from superior product quality and first-class services such as trend consultancy and application support.Selected partners are granted the right to communicate our ingredient brand MADE WITH SWAROVSKI ELEMENTS within their collections.
The ECONYL® Regeneration System is an innovative industrial recycling system introduced by Aqualfil in 2011, in order to produce the nylon 6 polymer from post consumer waste, i.e. end-of-life products made from polyamide 6 including fishing nets, fluff (the top of carpets and rugs), rigid textiles and plastic components post industrial waste generated from the production of nylon 6
2011 The ECONYL® Regeneration System is an innovative industrial recycling system introduced by Aqualfil in 2011, in order to produce the nylon 6 polymer from post consumer waste, i.e. end-of-life products made from polyamide 6 including fishing nets, fluff (the top of carpets and rugs), rigid textiles and plastic components post industrial waste generated from the production of nylon 6
Innovation since 1904, ISKO™ as a part of the turkish SANKO Group is the world’s number one producer of premium quality denim. Inventions such as the cult fabric JEGGINGS™ were created by ISKO™. From haute couture to street wear, the ISKO™ brand is trusted worldwide.
2014 Innovation since 1904, ISKO™ as a part of the turkish SANKO Group is the world’s number one producer of premium quality denim. Inventions such as the cult fabric JEGGINGS™ were created by ISKO™. From haute couture to street wear, the ISKO™ brand is trusted worldwide.
The PrimaLoft® brand had expanded its offering well beyond the core business of insulation technologies. BRAIND® aligned brand with corporate and market strategy to comprise a wider brand promise. To make the brand fit for future growth, a brand framework, revised brand architecture, naming system and brand identity was developed. Successful brand activation was achieved through an extensive product identification program including hangtags and labels.
2014 The PrimaLoft® brand had expanded its offering well beyond the core business of insulation technologies. BRAIND® aligned brand with corporate and market strategy to comprise a wider brand promise. To make the brand fit for future growth, a brand framework, revised brand architecture, naming system and brand identity was developed. Successful brand activation was achieved through an extensive product identification program including hangtags and labels.
Since 2015, Bayer MaterialScience has been an independent company, operating under the new name Covestro. Covestro is a leading supplier of high-value polymers and innovative solutions for key sectors such as transportation, construction, electronics, furniture, sports equipment and textiles.
2015 Since 2015, Bayer MaterialScience has been an independent company, operating under the new name Covestro. Covestro is a leading supplier of high-value polymers and innovative solutions for key sectors such as transportation, construction, electronics, furniture, sports equipment and textiles.
Akrapovič marked an important milestone in the company’s history in 2016, when the Slovenian exhaust specialist observed its 25th anniversary. To kick off the celebrations, Akrapovič has prepared a special logo to mark the occasion, featuring an interlocked “25” in the shape of a racetrack, with a chicane design element to honour one of the most important areas of the firm’s history: the highly emotive and exciting world of racing.
2016 Akrapovič marked an important milestone in the company’s history in 2016, when the Slovenian exhaust specialist observed its 25th anniversary. To kick off the celebrations, Akrapovič has prepared a special logo to mark the occasion, featuring an interlocked “25” in the shape of a racetrack, with a chicane design element to honour one of the most important areas of the firm’s history: the highly emotive and exciting world of racing.

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